Athens -- For every exciting play or moment in Georgia football history, there's a T-shirt or print waiting to be sold.
Already, "Man Enough, Dawg Enough" T-shirts commemorate Saturday's 27-25 win at Alabama and former Auburn coach Pat Dye's comments the week of the game.
But only a handful of Georgia moments become marketing classics: Bulldogs mascot Uga V lunging at Auburn receiver Robert Baker, Georgia running back Herschel Walker plowing over Tennessee safety Bill Bates, Buck Belue to Lindsay Scott to beat Florida.
And P-44-Haynes, the play that snapped Georgia's 20-year losing streak at Tennessee last season.
"We've sold tons of T-shirts of that play," said Scott Towe, manager of the Clubhouse in Athens. "We're still selling them a year later."
It's not just T-shirts, either. Georgia fans are still buying prints and photographs of former Bulldogs running back Verron Haynes' 6-yard touchdown catch with five seconds left, which gave Georgia an incredible 26-24 win over the Volunteers.
"As a one-time event or play, the photograph of Uga and the Auburn player is the all-time best-seller," Towe said. "That incident is just timeless. But [Haynes' catch] has been a big seller, too. It might depend on how Georgia does this weekend. If we win again, the whole aura of the streak might continue and spark more sales."
Artist Ken Modak of Cumming produced a lithograph of the play about a month after the game, but he could sell them only on campus until Haynes' eligibility expired. Haynes later autographed more than 100 prints, and Modak estimates he has sold close to 500.
"It hasn't done quite as well as the Herschel Walker print, but it's been pretty popular," Modak said. "I won't mention the Florida prints I've done."
Avery McLean, Georgia's associate athletics director for promotions, said the school receives about 8 percent of all wholesale revenues for licensed T-shirts and other memorabilia. The Tennessee T-shirt from last year set a record for Internet sales with more than 1,000 sold the week after the game, McLean said, and Official College Sports Network, which runs Georgia's Web site, listed two Bulldog T-shirts as the top sellers nationally this week.
Georgia play-by-play announcer Larry Munson's call of the final 44 seconds at Tennessee last season has become as famous as the drive itself.
"Did you see what he did? We just snuck the fullback over. We just stepped on their faces with a hobnail boot and broke their noses. We crushed their faces!"
It may be Munson's best call since "Run, Lindsay, Run!" Munson said he had 16 requests to appear on radio shows around the country this week, and that was before he unplugged his phone on Monday. T-shirts for this year's game declare: "Watch Out Vols . . . We've Got Our Boots On!"
"The Lindsay run in 1980 was an actual play-by-play call where you're going yard by yard," Munson said. "If you listen to the 'hobnail boot' thing, it came after the play. He just dumped it over to the fullback. All of the guys in the booth started screaming. It was more of an afterthought."
2002 "Watch Out Vols . . . We've Got Our Boots On!" T-shirt -- $16